Print coatings and finishes protect and enhance printed materials. They make prints more durable, visually appealing, and professional. Here’s what you need to know:
- Types of Coatings: Matte, glossy, soft-touch, UV, aqueous, varnish, and lamination.
- Applications: Business cards, packaging, marketing materials, and signage.
- Benefits: Protection from scratches, moisture, and UV damage; improved durability; and premium aesthetics.
- Key Features: Spot UV for emphasis, soft-touch for luxury, and lamination for outdoor durability.
Choosing the right coating depends on your project’s durability, style, and budget needs. Test samples to ensure compatibility and desired results.
How to Choose the Right Paper Coating: Matte, Gloss, High …
Print Coating Types
Print coatings come in a variety of styles, each designed to serve specific purposes and add value to printed materials.
Varnish Options
Varnish helps protect prints while enhancing their appearance:
- High Gloss: Adds a shiny, reflective surface that makes colors pop.
- Satin: Strikes a balance between matte and gloss, minimizing glare but keeping colors vibrant.
- Matte: Provides a flat, non-reflective finish, perfect for readability and a polished look.
Water-Based Coatings
Water-based (aqueous) coatings dry quickly and are more eco-friendly. They offer protection against fingerprints and handling marks.
Coating Type | Ideal For | Features |
---|---|---|
Dull Aqueous | Text-heavy prints | Improves readability |
Gloss Aqueous | Photo-heavy prints | Enhances color vibrancy |
Primer Coating | Base layer | Boosts adhesion for inks |
UV Coating Methods
UV coatings cure instantly under ultraviolet light, resulting in a tough finish that resists scratches and fading. The coating thickness can be adjusted for different effects:
- Standard UV (1.5 mil): Suitable for general use.
- High-Build UV (3-6 mil): Adds a raised, dimensional effect.
- Spot UV: Highlights specific areas for contrast and emphasis.
Lamination Techniques
Lamination adds durability and protection to prints. Common options include:
- Thermal Lamination: Uses heat to bond the laminate to the material.
- Pressure-Sensitive Lamination: Works well with temperature-sensitive surfaces.
- Liquid Lamination: Sprayed directly onto the material for a seamless finish.
Custom Finishes
Specialty coatings can create striking tactile and visual effects:
Finish Type | Effect | Popular Uses |
---|---|---|
Soft-Touch | Velvet-like texture | Business cards |
Metallic | Shiny, reflective look | Packaging |
Textured | Raised patterns | Premium materials |
Pearlescent | Iridescent sheen | Luxury products |
Choosing the right finish depends on the material and desired outcome. These coating options not only protect prints but also elevate their overall appeal and functionality.
Uses and Advantages
Visual Effects
Print coatings can significantly enhance the visual appeal of printed materials by adding unique finishes:
Coating Type | Visual Effect | Ideal Applications |
---|---|---|
High-Gloss UV | Boosts color saturation, mirror-like shine | Magazine covers, photo prints |
Soft-Touch Matte | Creates a subtle, refined look | Premium packaging, annual reports |
Pearlescent | Offers a shimmering, iridescent effect | Luxury branding materials |
Spot UV | Adds contrast between matte and glossy areas | Business cards, brochures |
These coatings bring out deeper, more vibrant colors. For instance, applying spot UV to matte business cards can make logos and key text elements stand out beautifully.
Protection Features
Coatings don’t just look good – they also protect your printed materials. Here’s how they help:
- Moisture Resistance: Water-based coatings shield against water damage and humidity.
- Scratch Protection: UV coatings form a tough surface that resists scratches.
- UV Light Protection: Specialized coatings prevent fading and color loss from sunlight.
- Chemical Resistance: Offers protection against oils, cleaning products, and other chemicals.
These protective features help printed materials last longer while maintaining their professional look.
Brand Features
Coatings also play a role in shaping how customers perceive a brand. They can create engaging, memorable experiences:
Brand Feature | Coating Effect | Brand Impact |
---|---|---|
Texture Contrast | Combines smooth and textured finishes | Leaves a lasting tactile impression |
Premium Feel | Soft-touch or velvet coatings | Increases perceived product value |
Visual Hierarchy | Spot coatings on specific elements | Highlights key brand components |
Brand Consistency | Uniform coating finishes | Ensures a cohesive brand presentation |
For example, consistently using a soft-touch matte coating across all marketing materials can establish a luxurious, recognizable brand feel that customers associate with quality.https://app.seobotai.com/banner/inline/?id=sbb-itb-bd3491f
Application Guidelines
Surface Prep
Make sure surfaces are ready by following the steps in this table:
Surface Condition | Required Action | Quality Check |
---|---|---|
Dust/Debris | Wipe with a lint-free cloth | Visual inspection |
Oil/Grease | Use an appropriate solvent | Water break test |
Moisture | Air dry or apply gentle heat | Touch test |
Surface Texture | Light sanding if necessary | Smoothness check |
Once the surface is properly prepped, you can move on to the coating process.
Coating Methods
Pick the coating method that matches your project needs:
Digital Coating
- Best for full-color paper products
- No minimum order required
- 72-hour turnaround
- Unlimited color options
Screen Coating
- Great for high-volume textile printing
- 3–7-day turnaround
- Supports up to 8 colors per design
Sublimation Coating
- Ideal for drinkware and hard surfaces
- 72-hour turnaround
- Full-color, full-wrap capability
Quality Checks
Conduct thorough quality checks at every stage of the process to ensure the best results. Focus on surface cleanliness, coating thickness, even coverage, bubble-free application, adhesion, and full curing.
For optimal outcomes, keep application and curing conditions consistent. Wait until items are completely cured before handling or packaging them.
Coating Comparison
To help you choose the right coating for your project, this chart highlights which types work best for different applications. It simplifies the decision-making process by aligning coatings with their ideal uses.
Coating Types Chart
Coating Type | Best Applications |
---|---|
UV Coating | Business cards, postcards |
Aqueous | Packaging, magazines |
Varnish | Fine art prints |
Soft Touch | Premium packaging |
Lamination | Outdoor signage |
Key points to keep in mind:
- UV coatings are perfect for items that are handled often.
- Choose coatings that enhance both the look and durability of your project.
- Lamination offers excellent protection for outdoor materials.
Use this chart as a guide to ensure your coating choice matches your project’s specific needs.
Summary
Key Takeaways
Print coatings and finishes can elevate printed materials, making them more durable and visually appealing. Choosing the right coating depends on a few important factors:
- Durability Needs: UV coatings and lamination are great for items that face frequent use or outdoor exposure.
- Visual Style: Finishes like high-gloss UV work well for business cards, while soft-touch coatings add a premium feel to packaging.
- Compatibility: Ensure the coating method works with the material and printing technique being used.
- Budget Considerations: Balance the desired finish quality with cost limitations.
To avoid surprises, always test coatings on sample materials before committing to large production runs. This ensures the coating, ink, and material work well together and achieve the desired look. Scalable Press is a great example of a provider that excels in these areas.
Scalable Press Services

Scalable Press specializes in advanced print finishing across various methods:
- Screen printing
- DTG printing
- Digital printing
- Sublimation printing
With cutting-edge technology and multiple fulfillment centers across the U.S., they deliver consistent, high-quality results with fast turnarounds. Having printed over 10 million items, they uphold excellent standards for coatings across all their methods.
For businesses, Scalable Press offers access to thousands of products from leading brands, all managed through a simple, single-invoice system. Their coating options not only improve the look but also enhance the durability of printed materials, ensuring every project meets professional standards.
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